Your healthcare campaigns have the power to do so much more than convert.
They can heal communities. Save lives. Crush the greed in your competition.
The secret begins with how you serve, not solely in what you say.
Learn how.
Now.
What is Whole Person Marketing?
Whole Person Marketing is a framework that demands brands and marketers to be intentional, empathetic, authentic and inclusive in communicating with healthcare consumers who are dealing with trauma, disease, disability, or a chronic medical condition.
As healthcare consumers are increasing their own knowledge and reach for brand choice via social media support groups and other peer connection points, so is their openness to share personal experiences and challenges.
This climate paves the way for brands to evolve into genuine allies, not just service providers, by creating bridges for relationships and support that spring from campaign messaging and connection points.
In her fifth book, Lisa Wells offers a proven strategic pathway with Whole Person Marketing that healthcare marketers can use to better understand and connect with their audiences.
Incorporating innovative thinking with educational resources and community partners, she guides readers in ways to foster a brand relationship that goes far deeper than a medical need.
With real-world examples and guest interviews from a variety of healthcare and disability backgrounds, Lisa provides the insight and training you need to excel as a relationship builder and authentic communicator within a community that is looking for help.
Healthcare marketers can quickly apply the insights in this book to create content, initiatives, services, and more that resonate with the realities of their consumers' lives.
Although Whole Person Marketing might seem like a niche approach, this strategy holds the potential to revolutionize how healthcare organizations engage with patients and consumers, providing a more empathetic and supportive customer experience that begins with compassionate communication and ends in lifelong healing.
Get the latest Strategic Guidebook for Healthcare & Medical Device Marketers from Lisa Wells.
coming soon: register below to be notified when available.
About the Author
Lisa Wells is a veteran of online marketing and e-commerce, with 20-plus years of leadership experience in brand growth, pr, martech, and web-based product management at medical device, medical supply and healthcare technology companies.
Creating strategies that drove multiple corporate and direct-to-consumer product brands to the intended goal of successful divestiture, she has served as an executive marketing leader or brand consultant for more than $350 million of healthcare business acquisitions.
A strong healthcare access advocate, Lisa has lobbied alongside consumers with disabilities on Capitol Hill to support homecare legislation efforts and was a founding leader of AAHomecare’s grassroots consumer advocacy project.
She has created two well-regarded social media communities for wheelchair users: Life After Spinal Cord Injury and Wheel:Life. Lisa sold Wheel:Life in 2016 to Comfort Medical, and the community is now part of Coloplast after they acquired Comfort Medical.
A regular contributor to HME trade publications, her articles and commentary have been published more than 100 times in leading magazines. Lisa has authored four prior books on consumer health topics, while teaching at healthcare & disability education conferences nationwide.
Her first book, Get Social: How to Use Social Media for Healthcare Marketing, was published in 2012 and is available for purchase on Amazon.
Lisa has been featured more than 100 times in leading healthcare trade magazines.
Building a Digital Marketing Strategy for a New Era
Homecare Magazine
From branding to personalization, make sure you understand your options for constructive & community outreach. Homecare Magazine spoke with Lisa Wells
about how to improve home medical equipment (HME) marketing and public relations.
When It Comes to Wheelchairs, You’re Doing It Wrong
Homecare Magazine
In this excerpt from her first book, Lisa Wells explains, "The secret to growing your virtual health care audience is based on what you share, not what you sell, online."
Read on to discover what steps you can take to get it right.
Stand in the Gap
HME Business Magazine
Your healthcare advocacy efforts on social media truly save lives.
Here’s a story of how early Facebook advocacy efforts made meaningful impact, as Lisa Wells shares how you can create a similar wave of community support.
